Client Overview

In 2012, Joel Forbes stepped away from the corporate accounting world to pursue his dream of starting his own practice, Joel B Forbes, CPA LLC. His firm offers a range of services, including tax return preparation, handling IRS and state agency inquiries and audits, and providing vital tax planning in a constantly shifting landscape. Joel’s dedication to his craft and client service has set a firm foundation for his next goal: expanding into tax defense and broadening his market reach. 

The Challenge of Reaching More Clients

Initially, Joel B Forbes, CPA LLC thrived on the strength of Joel’s professional network from his previous accounting firm. However, as time passed, this network proved insufficient in sustaining and growing Joel’s client base. Recognizing the need for wider outreach and more substantial revenue streams, Joel turned his attention to establishing an online presence. His first attempt was a self-made website using Wix, but it didn’t meet his standards for quality and effectiveness. This experience highlighted a crucial gap in his digital strategy and led Joel to seek a professional website provider, leading him to explore professional website development options.

Partnering With Vervology

When searching for a digital partner to help him with his website, Joel asked his contacts for recommendations. This led him to two potential providers, one of which was Vervology. Throughout his interactions with them both, what set Vervology apart was their prompt, sincere, and well-organized communication. Joel, who often found it hard to trust providers, felt an ease with Vervology that was both unexpected and reassuring. This aspect resonated deeply with Joel, especially considering his initial reservations about partnering with a non-local provider. Vervology’s exceptional communication skills not only bridged the physical distance but also instilled a sense of trust and confidence in their capabilities. Ultimately, it was this emphasis on effective communication that cemented Joel’s decision to choose Vervology as the partner to drive his digital transformation.

The Development Process 

Working with Vervology was a positive experience for Joel from the very beginning. He was struck by how the team didn’t just take his ideas at face value but engaged in a genuine dialogue, shaping and refining his vision into something tangible and effective. Their collaborative approach, combining Joel’s insights with their strategic and creative expertise, was key.

The development process was marked by Vervology’s exceptional ability to strategically organize and present content in both a beautiful and effective manner. Joel found their expertise in website design and development particularly impressive, especially in how they seamlessly integrated his ideas with their technical and aesthetic skills.

The other defining factors of this process for Joel were Vervology’s timeliness and attention to detail. Contrary to the stories he had heard about website development companies treating clients as mere numbers, Joel felt valued and heard throughout the project. He recalls the process being remarkably quick and smooth, defying common industry expectations.

An Ongoing Partnership for Success 

For Joel and Vervology, the launch of the website marked a new beginning rather than an end to the partnership. Vervology’s commitment to Joel’s success continued with the same level of dedication and service. Whenever he faced a challenge or needed support, the team was there, demonstrating a level of commitment that went far beyond the typical post-launch service.

This ongoing support is what really solidified Joel’s trust in Vervology. Their relationship, rooted in understanding and mutual respect, has become an integral part of Joel’s business journey. As they look to the future, this partnership stands as a supportive foundation for Joel’s continued growth.