You work tirelessly to perfect your products or services. You’ve even built a website and maybe dabbled in social media. But somehow, reaching a wider audience feels like an uphill …
The Transformative Benefits of Case Studies in Marketing
Picture a small business that has perfected its product or service, and has been quietly delivering exceptional results for its clients. The problem is, the team is struggling to communicate …
Content Strategy for Small Businesses: The Essentials
You’ve poured your heart and soul into your business. Your products are top-notch and your services solve real problems for customers. But in such a crowded online world, you’re struggling …
Creating an Effective FAQ Page: Best Practices for Your Website
Have you ever gone to a website searching for a quick answer to a question, and found yourself lost in a maze of menus and links? That’s where a well-designed …
Customer Pain Points: The Key to Better Marketing
Most business owners dream about finding that magic formula to stand out and attract more customers. You might think the answer lies in the latest marketing tactics offering the lowest …
Bounce Rate Explained: Why It Matters for Your Website
If you’ve ever peeked into your website analytics, you’ve probably come across a whole host of confusing terms – sessions, pageviews, unique visitors…and then there’s bounce rate. It’s a term …
Why Doesn’t My Business Show Up on Google? A Troubleshooting Guide
Imagine your website just went live. You spent hours obsessing over every detail, making sure it accurately reflects your brand. But there’s a problem: when you search for your business …
Domain Registrars: What Small Business Owners Need to Know
Let’s say a potential customer has heard great things about your business and wants to learn more. They go to type your name into Google but are confused by the …
How to Use Long-Tail Keywords to Drive More Targeted Traffic
Long-tail keywords make up 91.8% of all Google searches, making them incredibly important for website owners to prioritize. These longer, more specific phrases reflect how people naturally search for information …
Value-Based Content Marketing vs. Chasing Clicks
Originally published on 07/12/2021. Last updated on 03/14/2024. Today, we often hear about how many clicks articles are getting or the number of likes a social media post has received. …