It’s well-known nowadays that content marketing is essential for attracting new customers, building trust, and driving sales. But for many business owners, the thought of adding another task to your …
Hiring a Website Content Writer: Why It’s a Smart Investment
It’s natural for business owners to want to handle certain tasks themselves to try to save money. After all, running a small business often requires a DIY mentality. From managing …
How to Make Local Search Work for Your Small Business
Think back to the last time you had a leaky faucet or a broken appliance that needed fixing right away. In those moments, what’s the first thing you do? Chances …
Logos Are Obsolete: Here’s What to Focus on Instead
Logos have always been considered indispensable for building a strong brand. Think of the golden arches of McDonald’s, the iconic Apple silhouette, or the swoosh of Nike. These instantly recognizable …
Is Wix the Right Choice for Your Small Business Website?
With over 250 million users, Wix stands as the most popular website builder on the market. It’s easy to understand the appeal– Wix promises quick, easy, and affordable website creation, …
Do DIY Websites Really Save You Money?
With website builders promising “easy” and “affordable” solutions, it’s no surprise many small business owners and entrepreneurs decide to tackle website creation themselves. After all, saving money is a top …
The Case Against Website Builders for Small Businesses
The use of website builders has exploded in popularity in recent years. Today, roughly 18 million websites are built using these platforms. They promise quick, effortless website creation and low …
Turnkey Websites: The Fastest Way to Get Your Business Online
Juggling a thousand tasks as a small business owner leaves little time to become a website design expert. Between choosing a platform, designing layouts, writing content, and ensuring everything functions …
Google Analytics FAQ: Common Questions Answered
Google Analytics provides a wealth of information about how people find and interact with your website. By understanding your website traffic and user behavior, you unlock the power to make …
Understanding Your Customers: Helpful Tips for Small Businesses
If you’re struggling to connect with your customers, it’s likely because you don’t truly understand them. Without knowing who your ideal customers are, what their pain points are, and what …