Originally published on 09/24/2020. Last updated on 03/02/2024.
Digital strategy may not be a term that the average small business owner hears on a day-to-day basis. At Vervology, we feel like it’s time for that to change. Digital strategy should have a prominent role in any business plan, especially given the digital world we are living in. That’s why, in today’s post, we are breaking down digital strategy and its place in the world of small businesses, particularly as it relates to marketing and sales.
How Digital Strategy Improves Marketing
Marketing is traditionally associated with activities such as advertising and using persuasive storytelling to influence customers’ decisions. Today, organic digital marketing complements this approach by providing ethical and effective ways to target audiences. It centers on authenticity, allowing consumers to discover your company naturally. This process is inherently strategic, building momentum and audience loyalty over time through a consistent stream of valuable content.
So, how do marketing and organic digital marketing fit in with digital strategy to drive this momentum? Simply put, digital strategy supports marketing by maximizing efficiency and serving as a force multiplier. By analyzing audience data from social media and website interactions, combined with a focus on user experience, digital strategy pinpoints where these two practices intersect. Without this strategic direction, marketing campaigns may lack focus, fail to resonate with your target audience and go unnoticed by key demographics. Additionally, a strong digital strategy ensures your marketing efforts effectively represent your brand identity.
Using Digital Strategy for Sales Success
In business, a sales department is typically in charge of connecting goods and services a company provides to the consumers and businesses that need or want them. Sometimes these consumers and businesses have advanced knowledge of the company, and sometimes they don’t. Without active conversation taking place inside and outside the business, an audience cannot be built. How does digital strategy come into play here?
Digital strategy supports a business’s sales and financial growth because it covers all facets of a company’s overall online presence. Without an effective website and social media channels, a small business may find it hard to ramp up sales, especially newer businesses without significant word-of-mouth or older ones that have never ventured online. A company’s public web presence, guided by a digital strategy provides for a very positive first impression. Even if a customer chooses not to purchase that day, they will still be able to access your online information.
This is a particularly valuable thing as everyone’s time begins to get more and more valuable. Your digital strategy can even incorporate elements like e-commerce as a way to open up new avenues for customer engagement and sales beyond a trip to your physical location. It’s flexible and expandable and can help you adapt to rapid changes.
Why a Smart Digital Strategy Matters for Small Businesses
As you can see, a well-executed digital strategy can help guide and inform your business’s marketing and sales efforts. It offers a cohesive and data-driven approach to online engagement, helping you:
- Reach the Right Audience: Understanding your ideal customers through analytics empowers you to tailor your marketing and messaging for maximum resonance.
- Build a Compelling Brand Presence: A strong website and consistent social media activity create a positive and memorable first impression, attracting potential customers.
- Optimize Conversion Rates: By analyzing user experience and streamlining online interactions, you can guide leads toward taking desired actions, whether it’s making a purchase or scheduling a consultation.
- Boost Efficiency: A digital strategy focuses your time and resources on the most impactful activities, saving you from scattered or ineffective efforts.
- Stay Ahead of the Curve: Integrating digital strategy into your business ensures you’re adaptable and can respond to evolving consumer behavior and technology trends.
Ultimately, investing in a digital strategy positions your small business for long-term growth. It allows you to compete effectively in an increasingly digital landscape and builds a loyal customer base for sustained success.
Boost Your Business with Digital Strategy
By aligning your online presence with your marketing and sales goals, you pave the way for increased visibility, stronger customer relationships, and sustainable growth. If you’re ready to take your online presence to the next level and unlock the full potential of digital strategy, the team at Vervology is here to help. Contact us today, and let our experienced team guide you to digital success!