The ecommerce world is more competitive than ever, making it increasingly difficult for brands to capture the attention of potential customers. Standing out from the competition requires more than just …
The Busy Business Owner’s Guide to Developing a Content Strategy
It’s well-known nowadays that content marketing is essential for attracting new customers, building trust, and driving sales. But for many business owners, the thought of adding another task to your …
Hiring a Website Content Writer: Why It’s a Smart Investment
It’s natural for business owners to want to handle certain tasks themselves to try to save money. After all, running a small business often requires a DIY mentality. From managing …
Vlog vs. Blog: Which is Better for Your Business?
Vlogs, or video blogs, have exploded in popularity in recent years. With platforms like YouTube and TikTok making video creation and distribution easier than ever, businesses are finding themselves asking: …
The Transformative Benefits of Case Studies in Marketing
Picture a small business that has perfected its product or service, and has been quietly delivering exceptional results for its clients. The problem is, the team is struggling to communicate …
Content Strategy for Small Businesses: The Essentials
You’ve poured your heart and soul into your business. Your products are top-notch and your services solve real problems for customers. But in such a crowded online world, you’re struggling …
Value-Based Content Marketing vs. Chasing Clicks
Originally published on 07/12/2021. Last updated on 03/14/2024. Today, we often hear about how many clicks articles are getting or the number of likes a social media post has received. …
Why Keyword Ranking Still Matters in an SEO Strategy
Search engines are constantly refining how they rank websites, which leads to shifts in SEO best practices. With all these complexities, it’s understandable to question the role traditional tactics still …
Why You Should Avoid Using Business Jargon on Your Website
The words you choose for your website have the power to attract and engage your ideal audience – or alienate them altogether. Unfortunately, many businesses fall into the trap of …
Keyword Stuffing: Understanding Its Impact and How to Avoid It
With its countless rules and changing guidelines, Search Engine Optimization (SEO) can be an extremely challenging concept for website owners. It can be especially difficult to strike the right balance …